BH Intelligence — Automated Marketing Reports

Everything you need to report with confidence

Built for marketing agencies and business operators across every industry.

Unified Ad Reporting

Google Ads and Meta Ads data in one dashboard. No more switching between platforms to build client reports.

AI-Powered Narratives

Auto-generated monthly performance summaries that explain what happened and why, written in plain English.

CRM Data Integration

Upload lead and conversion data from your CRM to connect ad spend with real outcomes.

Anomaly Detection

Get alerted when spend, leads, or CPL shift beyond normal thresholds. Catch issues before clients do.

Multi-Client Management

Manage dozens of client accounts from a single login. Each client gets its own isolated data space.

Secure OAuth Access

Read-only API access via Google and Meta OAuth. Your data is encrypted at rest and never shared with third parties.

Up and running in minutes

Connect your accounts

Add your clients

Select which ad accounts belong to each client. Upload CRM data for the full funnel picture.

Get instant insights

Sync performance data, review AI narratives, and share reports with your clients automatically.

Total Clients

Synced Datasets

Active This Month

Total Ad Spend

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Clients

Client Name	Location	Status	Last Report	Actions

Client Report

DRAFT Awaiting review

Ad Performance

Total Ad Spend

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Impressions

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Clicks

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Cost Per Click

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Conversions

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Cost Per Conversion

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CRM / Funnel

New Leads (CRM)

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Tours Scheduled

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Lead-to-Tour Rate

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Enrolled

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Churn Rate

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Select a client and month, then click Generate Report to produce an AI narrative for this period.

Daily Ad Spend

Cumulative Spend

Campaign Breakdown

Campaign	Status	Spend	Clicks	Impressions	CPC	CTR	Conversions
No data — run a sync first

WARNING Cost Per Lead Increase

Cost Per Lead increased 25.3% — from a 6-month average of $81.32 to $101.92. This increase coincides with higher competition in the Melbourne market during the seasonal peak period. While current CPL remains viable for client economics, sustained increases above $110 would compress margins.

Recommended action: Review audience targeting to exclude low-intent segments. Consider shifting 15-20% of Meta budget to Google Search campaigns where intent is higher. Monitor weekly CPL through March.

CRITICAL Click-to-Lead Rate Decline

Click-to-Lead Rate decreased 31.2% — from a historical average of 4.8% to 3.3%. This is the largest single-month decline in this metric since tracking began. The drop is concentrated in Meta Ads traffic, suggesting potential landing page fatigue or a mismatch between ad creative messaging and landing page content.

Recommended action: Immediately A/B test a new landing page variant with a simplified form. Review ad creative-to-landing page message match. Consider implementing a chatbot or click-to-call option as an alternative conversion path.

Content Strategy Advisor

Upload your current Google Ads or Meta Ads content plan and get AI-powered recommendations for copy updates, image briefs, budget reallocation, and campaign strategy.

Manual Data Upload

Upload CSV files to populate report data for platforms that aren't connected via API yet.

Google Analytics (GA4)

No data uploaded

Use GA4 Pages & Screens export. Key columns: Page title and screen class, Views, Active users, Bounce rate, Event count, Key events. Comment lines at the top are auto-skipped.

Choose CSV

Google Ads

No data uploaded

Use Google Ads export. Key columns: Campaign, Ad groups, Impressions, Clicks, Cost, Conversions, Cost per conversion, Average CPC, CTR, Search impression share, Submit lead form

Choose CSV

Meta Ads

No data uploaded

Use the standard Meta Ads Manager export. Key columns: Campaign name, Amount spent (AUD), Impressions, Reach, Results, Cost per results, Clicks (all), Link clicks, CTR (all)

Choose CSV

CRM Data

No data uploaded

Use LineLeader or CRM export. Key columns: Guardian Name, Guardian Added date, Status, Prior status, Guardian Source, UTM Source. Status stages are auto-detected from your data.

Choose CSV

Data period:

Previous Period (for Comparison)

Upload last period's data to auto-calculate comparison deltas in the report.

Previous period:

Google Analytics (GA4)

No data uploaded

Choose CSV

Google Ads

No data uploaded

Choose CSV

Meta Ads

No data uploaded

Choose CSV

CRM Data

No data uploaded

Choose CSV

Client Dashboard

Client Report

Centre Performance Breakdown

Content Strategy Advisor

Copy Suggestions

Image Briefs

Budget Recommendations

Strategy Recommendations

Manual Data Upload

Google Analytics (GA4)

Google Ads

Meta Ads

CRM Data

Previous Period (for Comparison)

Google Analytics (GA4)

Google Ads

Meta Ads

CRM Data

Reporting Improvement Recommendations

Connected Accounts

Meta Ad Accounts

Google Ads Accounts

Profile

Platform Users

Smarter Reportingfor Your Marketing

Everything you need to report with confidence

Unified Ad Reporting

AI-Powered Narratives

CRM Data Integration

Anomaly Detection

Multi-Client Management

Secure OAuth Access

Up and running in minutes

Connect your accounts

Add your clients

Get instant insights

Ready to automate your reporting?

Client Report

Centre Performance Breakdown

Content Strategy Advisor

Copy Suggestions

Image Briefs

Budget Recommendations

Strategy Recommendations

Manual Data Upload

Google Analytics (GA4)

Google Ads

Meta Ads

CRM Data

Previous Period (for Comparison)

Google Analytics (GA4)

Google Ads

Meta Ads

CRM Data

Reporting Improvement Recommendations

Connected Accounts

Meta Ad Accounts

Google Ads Accounts

Profile

Platform Users

Add Client

Review Report

Edit History

Generate Report

Upload Content Plan

New Report

Upload Data

Smarter Reporting
for Your Marketing